Expertise |
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Marketing planning, strategic planning, customer satisfaction
research, customer retention planning, marketing due diligence,
positioning/repositioning and reservation systems.
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Background |
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Mr. Hannah, President of Hannah Marketing Group, has 35 years
experience in marketing, research, strategy development and
customer satisfaction/retention in the hospitality, cruise
and packaged goods industries.
Before forming Hannah Marketing Group, Inc. in 1995, Mr. Hannah
co-founded and served for six years as President and Chief Operating
Officer of AspenCrest Hospitality, Inc., a marketing consulting and
marketing research company. Prior to that he served as Senior Vice
President of Sales and Marketing for Aircoa Hospitality Services,
Inc. (now Richfield Hospitality Services) and Chief Operating Officer
of Sceptre Hospitality Resources, Inc., a wholly-owned subsidiary
of Aircoa serving 120 client hotels. Mr. Hannah joined Aircoa/Sceptre
after serving as Executive Vice President of The Strategic Marketing
Group, a Los Angeles-based marketing consulting firm specializing in
developing marketing and business strategies. His clients there included
Aircoa, Avery International, Murdock Hotels, M&M/Mars, Keebler Company,
Johnson & Johnson, First Interstate Bank of California and
Carnation Company.
Prior to joining The Strategic Marketing Group, Mr. Hannah served as
Vice President of Marketing with Sitmar Cruises (later acquired by
Princess Cruises). He began his career with Los Angeles-based
Carnation Company where he held a number of marketing positions
including that of Brand Manager and Group Product Manager.
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