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To ensure we were not leaving any stones unturned,
we retained Hannah Marketing to conduct a comprehensive
Marketing Opportunity Assessment. While our expectations
were high, the revenue growth opportunities identified
truly exceeded our expectations. Their ten years of
experience consulting for upscale independents gives
them a real advantage.
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To ensure a property's marketing, sales and reservations
teams are operating at maximum effectiveness and are pursuing all significant
revenue opportunities, an owner, General Manager or Director of Sales
& Marketing may wish to have an independent evaluation of its revenue-generating
efforts conducted. Assessments may focus on just sales, marketing or reservations,
or encompass all three areas. The focus of these assessments is not as
much a critique of the current practices as it is the identification of
additional revenue-generating opportunities. These assessments are recommended
for independents that do not receive regular oversight from a management
company, or believe improvements need to be made.
The areas evaluated include Product, Target Audience, Pricing/Revenue
Management, Distribution, Positioning and Marketing Mix.
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