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The Reservations Department is often the most
overlooked profit center in a property.
While the Department does not actually
create demand, it plays a critical role
in capturing existing demand and maximizing
revenues through effective selling and revenue
management practices.
An Opportunity Assessment of a Reservations Department
conducted by Hannah Marketing will ensure it is
operating at peak effectiveness. Among the many
areas examined are the following:
- Sales skills
- Marketing skills
- Productivity tracking
- Staffing levels
- Web site effectiveness
- GDS/travel web site effectiveness
- Revenue management practices
This service is recommended for independents
every 24 months or when a change is made in
the department's leadership.
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