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Successful independent hotels leverage Food and Beverage
operations as more than just amenities. A strong Food
and Beverage Operation can make a property shine in the
eyes of guests and contribute to, rather than detract
from, the bottom-line.
Hannah Marketing’s Food and Beverage Opportunity Assessments
are designed to make any operation more successful from both
a quality and amenity standpoint, while also achieving the
best possible profit margin. The assessment begins with a
2-day Guest Experience Evaluation (Mystery Shop) of the
property, followed by an analysis of guest demographics,
revenue trends, target markets, staff feedback and guest
feedback. Where appropriate, this analysis is done by outlet
and meal occasion. The information is then used to determine
the most appropriate 1) service style and quality, 2) food and
beverage quality, 3) menu development and selection, 4) ambiance
and atmosphere and 5) work flow efficiency to drive both higher
guest satisfaction and a higher profit margin.
The completed Assessment then becomes the basis for a
research-supported action plan complete with timetables,
delegated responsibilities and financial objectives.
As with all of our services, satisfaction is
unconditionally guaranteed.
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