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As I look over the last two quarterly reports,
Mary, I only have you and your company to thank
for our rising results. Our market share and
direct mail response rate have significantly
increased by astronomical leaps. As you know,
our postcard and direct mail return rate was
less than 2% when you were consulted. I am
ecstatic to announce it has increased to 24%!
Thank you for training our Marketing Manager
and making her the database mastermind of
Black Hawk. As a result of your patience,
expertise and in-depth analysis, we feel we
are the leaders in Direct Database Marketing
in our market, not only today, but also for
years to come.
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Rick A. Harshman, Director of Casino Operations/Marketing, Canyon Casino
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Properly used, an independent’s guest history
database is one of its most valuable assets.
Toward this end, Hannah Marketing’s customer
database analysis identifies the property’s
best customers based on guests’ (1) recency
of visit, (2) frequency of visits and (3)
monetary value. Using a sophisticated scoring
process, the natural segments in the customer
database are identified and specific strategies
for appealing to these segments are recommended.
In addition to increasing revenues from past
guests, this service can reduce marketing costs
and enhance customer satisfaction.
Hannah Marketing can provide "cradle to
grave", one-stop-shopping CRM services,
beginning with list evaluation, scoring and
cleansing and ending with the execution and
evaluation of ROI from direct mail campaigns
and CRM initiatives.
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