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A simple, cost-effective way of ensuring a property's
Reservations Sales Team is converting the incoming calls
at an appropriate rate and at an appropriate room rate
is to conduct periodic shopping calls.
The evaluation criteria used may be customized to
meet the property's specific needs. Typically,
they include such skill areas as product knowledge,
qualifying the caller, overcoming objections, positioning
the property, selling other services, etc.
Depending on the property's needs, Hannah Marketing will
summarize the calls overall in a separate report, or simply
provide the completed evaluations for each call.
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