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Since implementing our Reservation Sales Training two ski seasons ago, we have seen tremendous
improvement in not only our overall revenues but also the level of service that our guests
have now come to expect from Crested Butte Vacations. With the help of Hannah Marketing Group,
our strategy has grown to one that encourages our vacation specialists to be advisors in the
sale and not just order takers. We now have specific criteria to not only train but also evaluate
our Agents. This criteria has rolled in to a blended incentive plan where a team and individual
incentive are available for all staff. The Hannah Marketing Group team has a great way of
connecting with our staff which has made a huge impact to achieving our goals. We are looking
forward to an even more successful ski season this year with their continued support.
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Jeff Moffett, Director of Central Reservations and Revenue Management, Crested Butte Mountain Resort
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A modest increase in either the conversion rate
of incoming calls into reservations or in room
rates has a significant impact on a property's
revenues and profits. Too often treated as "order takers",
Reservations Sales Associates are critical
members of a property's sales team since
they are the ones that convert the transient
demand into revenue.
To provide the best possible sales skills
training to the Reservation Sales Associates, Hannah
Marketing not only customizes the training
to reflect the composition and needs of
the staff, but utilizes a combination of
classroom training and substantial one-on-one
training with the Sales Associates and the
Reservations Manager. The individualized coaching
technique accelerates the development of each
individual in his or her priority need areas.
This service is recommended for all
independents once or twice a year.
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