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Taught by a seasoned former Director of Sales,
Hannah Marketing’s Group Sales Training
was extremely beneficial to each member of
our sales team. What I found particularly
valuable was the focus on prospecting for
new business, since this is probably the
greatest need hotel sales managers have.
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For most group-oriented hotels and resorts, the
single largest sales and marketing expense is the
labor cost of the Group Sales Team. To achieve
the necessary return on this critical investment,
the Sales Team must have superior sales skills
and direction. Importantly, the Sales Managers must
be trained to prospect for new business, not just
handle inquiries.
Hannah Marketing’s Group Sales Training is fully
customized for the property, and typically includes
not only classroom training, but also one-on-one training.
In addition to teaching basic or advanced selling
skills, the training teaches Sales Managers to
identify and qualify the best business for the
property and utilizes a sales funnel concept
that emphasizes prospecting to increase the
flow through.
This service is recommended for all group-oriented independents.
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