Trish Ahlin

Expertise

Hotel revenue management analysis and training and development of tools in Excel using data from current property management and reservations systems.

Background

Ms. Ahlin, has 20 years experience in hotel revenue management. She founded Custom RevMax in 2001. Clients include Orient-Express Hotels, Hersha Hotels, Grace Bay Club and Hotel REVMAX, which was later acquired by TravelClick. Prior to creating her consulting business, she worked for Hilton Hotels and Marriott International, where she held positions in Front Office and Reservations before moving into revenue management. Trish was Director of Revenue Management for both Hilton and Marriott at their largest New York City properties. She also held Market Director of Revenue Management positions for Marriott in its two largest markets: San Francisco ($275 million/year in room revenue) and New York City ($500 million/year in room revenue) markets.

Education

Ms. Ahlin holds a Bachelor of Arts degree in Hotel Administration from Washington State University.